Our Story

True Impact Messaging is a business dedicated to serving Christ and our fellow man.

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We got started in the 1990's selling technology solutions to Fortune 1000 businesses and developed quite a feel for enterprise solutions, logistics, IT integration, and branding.

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From there, we worked with many smaller business units, regional players, and retail chains, and construction companies. We began to see a pattern: The more HQ set the story, the more the local flavor got left behind. 

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We don't need to remind you of the tech explosion, the "dot bomb" era, Y2K, and the upheaval following the early 2000's and the real estate and market disruptions of the late 2000's. We were encouraged by the entrepreneurial spirit of small business owning friends and that is the market we wanted to concentrate on working with.

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Our ideas were simple: take our tech knowledge and make it simple for small business to profit from it - quickly and efficiently. We got into SEO, Adwords, SaaS and other solutions that fit across the board for many firms, but as the market moved, the costs for small businesses kept creeping up. 

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So we refocused. Business consulting, process management, and fulfillment became secondary offerings because our services were generating more leads and opportunities than many of our customers were prepared to serve. A good problem to have, but not necessarily time effective for a staff of 25-30 working 16 hour days to absorb. 

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So we applied tech to systems. Make it work in the background. Keep costs low and affordable. Make the new leads and orders scalable, predictable and minimally disruptive. The one tried and true methodology that seemed to work over and over again was text marketing. We shed some of our other offerings to focus on bringing in new customers to businesses that did not want to disrupt their flow. And that's where we are today.

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Like you, we evolved and simplified our offerings to serve our communities and share what we learned so others can benefit. We believe in giving freely, caring deeply, and trusting the Lord will take care of us in the end. So far, so good.